Whelen Lights

Yellow Flexible

More Reasons to Move Your Yellow Page Advertising from Print to Pixel

Recent years have seen a massive decline in yellow page advertising, and with good reason. You only have to look at the decline of print advertising in general to realize that the yellow pages can't be far behind. Newspapers are going out of business, a phenomenon that some blame solely on the success of Craig's List. Yellow Pages Goes Green has started a movement to charge directory publishers $5 per unwanted book they distribute.

* Fewer people receive the print version of the yellow pages. With more and more households dropping their land line phones in favor of cell phones, advertisers are finding their print ads are not reaching as many consumers as they once did.
* A crowded, dusty marketplace taints all the vendors. Print yellow pages are all about getting the most ads on a single page. How can a consumer be expected to find what they are looking for in that kind of environment? How can your customer find YOU when your ad is crammed between the ads of your competitor?
* How do you even know you're reaching your target market? Sure, you might do one of those "mention this ad for 10% off your first order" promos, but does that work? How many people have actually mentioned that ad? The fact is, there is no good way to test the effectiveness of a yellow page ad.
* Even if you could test its effectiveness, you couldn't change it. What good does testing an ad do if you're stuck with it anyway? With print yellow pages, you're married to that ad for a year or more. Better hope you like it!
* Want to actually talk to your customers? Don't use print. Print ads are one-sided. You can talk, but there is no way to interact, and without interaction, your customers are simply not going to stick around very long. They can go to the local big box store if they want to be treated like a number. They don't need it from you.
* They expect you to pay exorbitant fees, too. An average display ad in a print yellow page directory will run you more than $7000 per year. For that you get an ad that's permanent, in a book few people receive, and even fewer want.

There Must be a Better Way to Get Your Ad in Front of Your Customer

Online yellow page directories are the way small businesses will advertise in the future. With nearly 75% of Americans having access to the Internet, it makes sense that they would turn to Google when researching a purchase.

Online yellow page ads aren't crammed onto low quality recycled paper with a hundred other ads. They're easy to find with common search terms, whether the searcher heads directly to the site, or just uses Google like she's always done. Online ads are flexible, colorful, and interactive.

Even better for small businesses with limited advertising budgets, online directory listings don't have to be as expensive as their offline counterparts. With no typesetting fees, ink and paper costs, or minimum print runs to worry about, online advertising is much more cost effective for both the advertiser and the publisher.

Online directories are a win-win-win situation. The consumer gets easy to find solutions to her problem. Businesses get less expensive advertising with more exposure. Publishers get lower production costs and increased profits.

Does that mean you should cancel your print campaign? That's going to depend on the return you're currently realizing from your display ad. If you can say for sure that new customers find you via print ads, then you should absolutely keep advertising that way. If you renew your contract every year simply because that's what you've always done, it might pay to take a closer look at how you're spending your advertising dollar, and perhaps save yourself a chunk of money as well.

About the Author

InAreaCode.com offers the best online advertising choice by combining an Internet yellow page directory with a blog where business owners post ads, press releases, and other information for customers. Local Internet marketing is a breeze when you don't have to worry about web design or SEO, and can spend time managing your business instead.

Dymo / RHINOPRO 1/2IN YELLOW FLEXIBLE / 18490 $26.82 Dymo - RHINOPRO 1/2IN YELLOW FLEXIBLE - 18490

Dymo / RHINOPRO 3/4IN YELLOW FLEXIBLE / 18491 $28.17 Dymo - RHINOPRO 3/4IN YELLOW FLEXIBLE - 18491

14k Yellow Gold Fashionable 7.25mm Flexible Bangle $479.95 A stylish design, this bangle is made of fine yellow gold. Jazz up your stack with this 14k Yellow Gold Fashionable 7.25mm Flexible Bangle.

Replacement Flexible Guide Post $68.99 Tubular flexible guide posts- replacement posts. 3 ft. tubular flexible replacement posts. Reflective band provides high visibility. Available color options: white / white and yellow / yellow.

Dymo / RHINO 1/2" Yellow Flexible Nylon Labels / RH-18490 $26.41 Dymo - RHINO 1/2" Yellow Flexible Nylon Labels - RH-18490

2 Gauge Yellow Double Flare Flexible Tunnel $2.94 2 Gauge Yellow Double Flare Flexible Tunnel 2 gauge tunnel. Easy to wear double flare tunnel plug. Comfortable and flexible surgical implant grade silicone tunnel body jewelry. Silicone plug sold individually. Specifications: 2 Gauge, (6mm), Surgical Implant Grade Silicone, Sold Individually

6 Gauge Yellow Double Flare Flexible Tunnel $2.94 6 Gauge Yellow Double Flare Flexible Tunnel 6 gauge tunnel. Easy to wear double flare tunnel plug. Comfortable and flexible surgical implant grade silicone tunnel body jewelry. Silicone plug sold individually. Specifications: 6 Gauge, (4mm), Surgical Implant Grade Silicone, Sold Individually

0 Gauge Yellow Double Flare Flexible Tunnel $2.94 0 Gauge Yellow Double Flare Flexible Tunnel 0 gauge tunnel. Easy to wear double flare tunnel plug. Comfortable and flexible surgical implant grade silicone tunnel body jewelry. Silicone plug sold individually. Specifications: 0 Gauge, (8mm), Surgical Implant Grade Silicone, Sold Individually

14kt. Yellow Gold Flexible Garnet Bracelet $2323 14kt. Yellow Gold Flexible Garnet Bracelet is available from jewelbasket.com for only $1325.00. Buy now and save. Jewelbasket offers the best value on 14k Gold Bracelets, jewelry and gifts.

RHINO 1/2" Yellow Flexible Nylon Labels $21.89 - Yellow flexible nylon tape- 1/2" (12mm)- 11.5" in length- Great for wire and cable wraps and other curved surfaces- Stick even where dirt and oil pose threatsRH18490

Rhino 1734525 Flexible Nylon Labels Yellow $33.1 Rhino 1734525 Flexible Yellow Nylon 1 Tape are specially designed for curved or flat surfaces. Great for labeling wires patch panels machinery equipment bins etc. Free Shipping included. Especially useful for wire and cable wraps flexible nylon labels are memoryresistant so they wrap easily around curved surfaces (including wire and cable). Best of all these adhesives stick even where dirt and oil pose threats. 1 Nylon tape (19mm). Color: Black Print on Yellow Tape. Length: 11.5 .

Tubular Flexible Guide Post $71.29 Tubular flexible guide posts flex in any direction with hits up to 60 mph. 4 ft. tubes are economical and strong with an 18" soil anchor. Flexible in-ground posts provide temporary or permanent installation along the edge of pavement. Reflective bands provide high visibility. Available color options: white, white / white, white / yellow, yellow, yellow / yellow. TGP30, TGP31, TGP32 have a reflective top on one side only.

14k Yellow Gold 3.00mm Elegant Slip On Flexible Bangle $155 A classic carved design, this bangle is made of fine yellow gold. You are always in style with this 14k Yellow Gold 3.00mm Elegant Slip On Flexible Bangle.

14k Yellow Gold Stylish Carved 10mm Flexible Bangle $584.95 Stylish and attractive, this bangle is made of exquisite yellow gold. Liven up your bracelet collection with this 14k Yellow Gold Stylish Carved 10mm Flexible Bangle.

14k Yellow Gold Elegant Fashion Carved Flexible Bangle $544.95 An elegant and stylish carved design, this bangle is made of exquisite yellow gold. You will be totally glamorous with this 14k Yellow Gold Elegant Fashion Carved Flexible Bangle.

Brother International TZEFX631 0.47Black on Yellow Flexible ID Tape $28.9 Flexible ID Tapes Super adhesive strength. 1/2 (12mm) Black on Yellow Industrial Tape All TZ Machines

Flexible In-Ground Guide Post $45.59 In-ground flexible guide posts withstand damage from repeated vehicle collisions. 4 ft. flexible guide post with in-ground post stake mark parking lots, private roads, and snow removal paths. Reflective band at the top of the post makes it easy to spot, day or night. Available with options: yellow post with "caution," "slow," or "no parking," black / yellow post, red / white post, and orange / white post.

In-Ground Flexible Guide Post $24.99 In-ground flexible guide posts withstand damage from repeated vehicle collisions. Options of 3 ft or 4 ft. flexible guide post with in-ground post stake mark parking lots, private roads, and snow removal paths. Reflective band at the top of the post makes it easy to spot, day or night. Available with color options: red / white, white, yellow / white, yellow / red, green, or blue.

Rhino 18490 Flexible Nylon Labels Yellow $30.17 Label printers are only as effective as the labels they use. Available in five materials for a multitude of applications on a range of surfaces RHINO labels are designed exclusively to work with our printers and meet your high standards for longlasting dependability and ease of use. Easytopeel splitback styles will speed you along. Permanent adhesives help these labels stick and stay stuck in tough environments. Thermal transfer print technology produces labels that are durable smearproof and resistant to chemicals and solvents. Yellow Flexible Nylon Tape 1/2 (9mm). 11.5 Length.

Rhino 18491 Flexible Nylon Labels Yellow $31.63 Label printers are only as effective as the labels they use. Available in five materials for a multitude of applications on a range of surfaces RHINO labels are designed exclusively to work with our printers and meet your high standards for longlasting dependability and ease of use. Easytopeel splitback styles will speed you along. Permanent adhesives help these labels stick and stay stuck in tough environments. Thermal transfer print technology produces labels that are durable smearproof and resistant to chemicals and solvents. Yellow Flexible Nylon Tape 3/4 (9mm). 11.5 Length.

14k Yellow Gold 3.00mm Classic Slip On Flexible Bangle $150 A modern and elegant design, this beautiful bangle is made of yellow gold. You are trendy when you wear this 14k Yellow Gold 3.00mm Classic Slip On Flexible Bangle.

14k Yellow Gold Elegant Carved Flexible Baby Bangle $265.95 A stylishly carved baby bangle, it is well-crafted from fine yellow gold. Your little darling is adorably fashionable with this 14k Yellow Gold Elegant Carved Flexible Baby Bangle.

14k Yellow Gold Fashionable Carved Flexible Baby Bangle $245.95 This fashionable baby bangle is well-crafted from yellow gold. Your little darling is truly adorable wearing this 14k Yellow Gold Fashionable Carved Flexible Baby Bangle.

14k Yellow Gold Ultra Thin Stylish Flexible Bangle $224.95 A charming thin bangle, it is expertly crafted from fine yellow gold. You have a great fashion style when you wear this 14k Yellow Gold Ultra Thin Stylish Flexible Bangle.

14k Yellow Gold Stylish Smooth Small Flexible Bangle $314.95 This thin and smooth bangle is made from fine yellow gold. You are an exceptionally attractive woman when you wear this 14k Yellow Gold Stylish Smooth Small Flexible Bangle.

14k Yellow Gold Stylish Smooth Medium Flexible Bangle $559.95 This smooth bangle is made from fine yellow gold. You are an exceptionally attractive woman when you wear this 14k Yellow Gold Stylish Smooth Medium Flexible Bangle.

14k Yellow Gold Stylish Smooth Large Flexible Bangle $564.95 This smooth bangle is made from fine yellow gold. You are an exceptionally attractive woman when you wear this 14k Yellow Gold Stylish Smooth Large Flexible Bangle.

14k Yellow Gold Elegant Smooth Medium Flexible Bangle $655 This elegantly smooth bangle is made from fine yellow gold. You are always beautiful when you have this 14k Yellow Gold Elegant Smooth Medium Flexible Bangle.

14k Yellow Gold Classy Heart Blue Topaz Flexible Bangle $604.95 A lovely heart shaped blue topaz rests on one end of this bangle of yellow gold. Add some excitement to your bracelet collection with this 14k Yellow Gold Classy Heart Blue Topaz Flexible Bangle.

14k Yellow Gold Elegant Stylish 4.00mm Flexible Bangle $959.95 This slick and stylish bangle is made from exquisite yellow gold. Let your wrist be adorned with this lovely 14k Yellow Gold Elegant Stylish 4.00mm Flexible Bangle.

14k Yellow Gold Elegant Carved 10mm Flexible Bangle $544.95 Stylishly carved, this fine bangle is made of yellow gold. Start your own fashionable bracelet stack with this 14k Yellow Gold Elegant Carved 10mm Flexible Bangle.

14k Yellow Gold Stylish Elegance 10mm Flexible Bangle $544.95 This beautiful and classy bangle is expertly crafted from fine yellow gold. Wear a great fashion around your wrist with this 14k Yellow Gold Stylish Elegance 10mm Flexible Bangle.

14k Yellow Gold Fine Fashionable 10mm Flexible Bangle $544.95 A stylish carved design, this exquisite bangle is made from yellow gold. Improve your bracelet collection with this 14k Yellow Gold Fine Fashionable 10mm Flexible Bangle.

14k Yellow Gold Two Tone Stylish 7.50mm Flexible Bangle $484.95 This elegant striped design bangle is made of fine yellow gold with a touch of rhodium for that great white style. Feel the excitement only this 14k Yellow Gold Two Tone Stylish 7.50mm Flexible Bangle can bring.