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Dongguan Golden solid material of ultra-light aircraft with a racket made

A material identical to the badminton racket, the price sold in China only 4 percent of European prices. This is a solid composite material Co., Ltd., Dongguan Jin domestic market in the mainland's "secret weapon."

Bo in the upcoming meeting of Taiwan, solid gold will be the main push OLIVER, Y3, the top three brands. Dongguan Jin General Manager Liao Xuewen solid composite of the three stars will be exhibiting products out light, and each review and recommendation. They are carbon-fiber titanium badminton rackets, tennis rackets, squash rackets. Titanium carbon fiber is used in critical parts of aircraft materials, heat, wear, and lightweight.

Dongguan Golden Composites Co., Ltd. is located in Tangxia solid, established in 2005, is a production and processing, investment agency of the Taiwan-funded enterprises. Main products are the tennis racket, badminton racket, golf, tennis and badmintion accessories, sportswear, sports shoes. Its main market is China.

Product 1 Oliver K9 Badminton

189 ℃ under high temperature deformation

Features: This is the one almost everyone can take the "offensive and defensive integration" racket, are high-end products. Particularly worth mentioning is that raw material, titanium, carbon fiber, from Japan. This fiber used in Boeing aircraft engines and other key parts of the body material, heat, wear, and lightweight. Zhezhi beat, after a fierce campaign after the high temperature at 189 ℃ without distortion.

Product 2 top Pulse-P3 tennis racket

With shock-absorbing function

Features: It is a type of racket players, typically professionals holding. More suitable for intense fitness athletes.

Making body of the painting is rather special, entirely by experienced workers 6 manual painting, brilliant lasting color. Carbon fiber material is titanium, is a key part of the material in the body.

A tennis racket is easy to play, the line accounted for 1 / 3 ratio. This line of tennis rackets are also very special, with shock-absorbing, easy to control features.

Product 3 top Dragon X5 squash rackets

As comfortable as the spring breeze

Characteristics: the world is the most difficult to manufacture squash rackets. The racket of the raw material is titanium carbon fiber, the quality of light, but wearable. Squash fitness leisure in Europe, beauty of sports, and golf is the same as the upper class feel for a program. Since it is a feel for the sport, you need more light, which a more portable, user hold in the hand, with general manager Liaoxue Wen's words, "like a spring breeze blowing out as comfortable."

Entrepreneurs On The

Products take the "low quality" line

Open up the channels in the domestic market, gold is a solid platform more successful enterprises. Currently, gold solid entities in the mainland has 2,650 vendors, all kinds of products a year market growth rate of 15%.

"Main Sales experience excellent quality, by word of mouth; then supposed to be spent on advertising and marketing costs, to research and development and improve the quality of such workers." Composite Materials Co., Ltd., Dongguan, general manager of solid gold Liaoxue Wen said that before the Taiwan They have been riding a motorcycle to run 100 dealers, 50 sales offices and ran it down. But in mainland China, a one run is not possible.

How to brand in China and also his thought. 5 years ago, determined to enter the domestic market, the company has adjusted its strategy:

First, focus on R & D internationalization. In quality, the products must be outstanding, take the best product on sale in mainland China.

Second, low prices. China has more than 900 million rural population, many people may not afford to buy a good racket. Gold solid competitive strategy is a very good product, sell a very low price. Oliver is a good brand in Europe, a material identical to the badminton racket, the price sold in China only 4 percent of European prices.

Third, the control promotion, to avoid this part of the cost onto consumers. Others are taking a lot of money to drop advertising, solid gold and a lot of people just the opposite, is by word of mouth, hen with chicks, chicken with chicken and then to expand this one to open a shop in the past.
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