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First look: the BMW 1 Series Coupe

Coming in the spring of 2008, BMW will unveil a new route to pure driving satisfaction: the all-new 1 Series Coupe and Convertible. From powerful engines to a host of comfort and convenience features, the 1 Series vehicles give drivers everything they want – and nothing they don’t.

When BMW first introduced the 2002 to the U.S. in 1968, it was a revelation: a small yet powerful vehicle that offered sporty performance, seating for four and a usable trunk.

The world’s first sports sedan, it intrigued then inspired many American drivers, and eventually led to the 3 Series, 5 Series, and even BMW’s flagship, the full-scale 7 Series luxury/performance sedan. The 7 offers tremendous power, comfort and innovation – but it is clearly a major departure from the original spirit of the 2002.

But now, BMW comes full circle with its newest, most compact model: the 1 Series. A pure distillation of everything that is BMW, the 1 Series connects you joyfully with the road. Its graceful, streamlined body, long hood and strong shoulder line hark back to the spirited style that first made BMWs popular.

Gleaming light alloy wheels add luster and reduce unsprung weight; a lightweight suspension delivers sporty road feel and responsive handling. Though smaller in stature than the 3 Series, the 1 Series – available in both Coupe and Convertible models – offers up big BMW muscle with two inline six-cylinder engine options.

The 135i houses a twin-turbo, precision fuel-injected six with 300 hp and 300 lb-ft of torque; a choice of 6-speed transmissions includes standard manual, optional STEPTRONIC automatic, and when equipped with the optional Sport Package and automatic transmission, steering-wheel-mounted paddle shifters.

While clearly a delight to drive, the 1 Series Coupe is also designed to please the senses. The curved design of the cabin is made even more inviting when upholstered in optional, plush Boston Leather; instrumentation and control knobs are accented with lush pearl gloss trim.

The Convertible’s lined softtop and heated rear glass window keep the cabin quiet and comfortable. In addition to the standard sound system, audiophiles can satisfy their listening desires with an optional Premium Sound system, SIRIUS Satellite Radio, HD Radio, and iPod and USB adaptor. With formidable power, agile handling and inspired interior pleasures, the 1 Series Coupe and Convertible are bound to become instant BMW classics.

Welcome to Year One of the 1.

About the Author

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