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Infinite beauty brand love to electrical license from the OEM to create

"Love makes electrical appliances" lamps, electrical appliances Co., Ltd. of Ningbo love to launch the brand products. This year's "Love to electrical appliances" lamps success in winning orders for two document Expo, a total of 6 projects nearly 30 million yuan.

Four years ago, love to hover in the OEM also "small alley" here. Now, this has been "Weirenzuojia clothing" of private enterprises, holding their own brands to run, enter the top three domestic public lighting industry.

"Do OEM, the market usually the hands of others, the profit is very small." Chairman Dai Wenliang said the company's inception in 2001, though already registered "love to make electrical" trademark, but has not been used.

Over the years, love to all major brand to do OEM abroad. This is like a "double-edged sword", in the rapidly improving product quality, help companies complete the primitive accumulation, but also to experience the development of the company ahead of the "bottleneck." In fact, a series of large-scale lighting projects in Ningbo, a number of products produced by the love to, but the stickers are other brands, "love to make appliances" mark did not show the product.

"Earned 10 dollars, they get me to take nine yuan 1 yuan." Dai Wenliang said. Experienced the "OEM pain", the 2005 show love to bite the 30% of export profits, both in Beijing and Guangzhou to open an office for the first time to own brand new market.

How can rapidly increase brand awareness? Dai Wenliang the breakthrough at the 2008 Beijing Olympic Games, locked, and developed two programs.

Option One, that is its own brand of Qingdao Olympic Sailing Center to participate in project bidding. If the bid lost the second set of programs were offered: the Beijing Olympic Organizing Committee donated more than 70 million with a value of "love making electrical appliances" lamps.

Dai Wenliang idea is that, even missed the Olympic projects, but also of global concern with this platform, a bright light "love to make electric" lighting quality and brand.

Good news came, "love to make appliances" top quality lamps to bid, buried lights, garden lights, spot lights, and several series of thousands of sets of lights, by the Beijing Olympic sailing base in Qingdao use. "This is the brand brought great effect!" Dai Wenliang said there are now many customers is through the Olympic project to make love to know. This is a "love to make electric" lighting uncovered a "pot of gold", enterprises develop their own brands market more confidence.

Late last year, the global financial crisis hit, the international market demand declined significantly, the domestic export of lighting a number of OEM companies do encounter difficulties, just budding field of public lighting in the country love to have sun at high noon.

Series expansion of domestic demand in the national security policies to stimulate growth, the domestic market heating up. "Love makes electrical appliances" light targeting key projects, dealt heavy blows to the billion achieved sales growth of 30% over the previous year contrarian. "If there is no brand, and we even went into the threshold of these projects can not." Dai Wenliang laments.

March 2009, "Love makes electrical appliances" successfully entered the Shanghai World Expo lighting works well win the World Expo the first order: A light plot works and some of Yan'an Road Elevated Lighting supporting projects on both sides of the contract amount 10 million yuan.

In June, held in Guangzhou, "China International Lighting Fair", the "love to make electrical" high-profile attack again, the high price 200,000 yuan a day rent, won a more than 300 square meters in the large exhibition hall, the first in Asia Lighting a show a hit, just four days, orders were harvested 25 million yuan.

"Brand has infinite value." Dai Wenliang said the company is now more than 30 million a day "Love makes electrical appliances" light volume, for the Expo, Games and other events focused on projects complementary works lighting busy.
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I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as led undercar lights , flexible led tube.

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