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Creating Trade Show Exhibits For A Mega Convention Center
Every convention center has high ceilings and an aura of space, but the biggest convention centers in the world have much more than that. Many of them are labyrinthine in their construction, and can be confusing to navigate, let alone set up your booth and make it look good. Although the larger space does permit more leeway and freedom with some design features, you are also facing more competition from other trade show exhibits because there is just so much room for all the different stands. You may be able to obtain additional space for your trade show display with other rooms or storage areas in a larger hall, but you still face many unique challenges that must be addressed.
What More Trade Show Exhibits Means For You
The bigger the convention hall, the more people can put up a booth inside of it. While this may mean you're facing two or three times as much competition as normal, remember that a given hall may not be able to fill completely. In fact, some of the larger places will actually allow event planners to rent out just one wing of the building. Before you plan your entire strategy around a larger hall, ensure that you're actually facing that added challenge. You might be surprised to discover that you're facing no more booths than usual.
If you determine that you're correct and are facing a larger pool, you will need to act accordingly. Organizers of large conventions are equipped to guide visitors through a bigger area and a confusing network of booths, but you will need to do your part to ensure that your trade show display is memorable.
Consider Going Bigger
Larger spaces are typically at a premium because so few of them are available. In a larger hall, you may find that you're more able to get more space because there are more large spaces actually available. In some cases, the larger supply actually lowers the price, putting big trade show exhibits in reach for smaller companies. If you do find yourself able to get more space, you should strongly consider renting a trade show display to fill in the additional area.
Be Bold With Your Design
A larger area for booths has another consequence for your designs: large, loud booths will naturally appear more toned down simply because they have more space around them. Normally, you would be cautioned to keep the tone of your booth within some boundaries, but at an event held in a mega center, you can almost always go all out. People who would normally be overwhelmed by bright colors can handle it against a larger backdrop of other booths and just plain additional space.
The same is true for unique innovations and themes that might otherwise be overdoing it. You can take more risks here, because you're less likely to drive visitors away and more likely to find groups that favor your new design. At a smaller venue, people who would dislike any new styling are more likely to notice it. In a large venue, unique trade show exhibits become even more of a draw.
A large trade show display hall presents both challenges and opportunities for success. Managing your space is key, and going bold becomes more possible with more room, but there is also more competition. If you consider all these factors and give thought to your presence when you first agree to present, you can have a successful experience.
About the Author
Chris Harmen writes about trends in Chicago trade show exhibits for Tradetec, the exclusive provider of Skyline trade show exhibits in Chicago and the surrounding area.