Whelen Lights

Marker Light Saturn

Aura to Take on Camry and Accord

The Saturn brand has been revitalized by General Motors to provide good competition for Asian brands such as Toyota and Honda. In the past, the brand is known only for its haggle-free customer service, but with General Motors injecting European styling and a better performance engine to the Saturn cars, the brand quickly became a strong competition to Toyota and Honda.

The brand’s midsize sedan, the Saturn Aura, recently was named as the North American Car of the Year and that is a sure sign that they are moving forward in challenging Asian car brands for supremacy in the auto market. Saturn will now capitalize on the distinction given to the Aura and will use it as the anchor of their latest marketing strategy.

In a move akin to Ford’s Fusion Challenge, Saturn will also put the Aura against the Camry and the Accord to let car buyers experience the new Saturn experience. The marketing strategy is aimed to highlight the fact that the Aura bested the Camry and the Accord. According to the manufacturer of the Aura, they are also aiming to change the views of car buyers who think that domestic cars are inferior to those made by Toyota and Honda and even Nissan in that case.

The marketing strategy involves providing Camry units and Accord vehicles to consumer test drivers. These cars will be provided for those who are willing to test drive the Saturn Aura. Saturn dealerships will be running the Saturn side-by-side test drive strategy until the 31st of July although it is expected that Saturn will extend the marketing campaign.

“Those with preconceived notions about domestic cars who wouldn't even stop by a dealer to shop are the people with a mindset we're going after,” says Chuck Thomson, the executive director for Saturn marketing. “Rather than default to Camry or Accord we're saying we have a shot if you stop in and drive all three,” he added.

“When we get people in the seats, we're very successful, even among people who'd never think about shopping a Saturn,” inferred Thomson. He further pointed out that they are successful 40 percent of the time in selling a car when the customer has the car for a test drive.

Letting potential costumers test drive the competition’s car, of course, has its risks. There is that certain chance that consumers would like either the Camry or the Accord better. In response to this possibility though, Thomson has this to say: “It's a risk we're willing to take. We don't think it will happen.” According to Thomson, sixty percent of their consumers have never owned a General Motors vehicle in the past.

The 2007 Saturn Aura XE was named as the 2007 Car of the Year besting the 2007 Toyota Camry LE and the Honda Accord Special Edition with latter using the Honda Accord side marker light and other components.

Saturn though is not the only General Motors division to have thought about providing their consumers the chance to test drives the competition’s cars. Chevrolet is reported to be thinking about employing the same strategy by offering Camry units to be test driven side by side with the Chevy Malibu. General Motors announced though that the marketing strategy for the Chevrolet division has not been ironed out yet but it may even be employed sometime soon.

About the Author

Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.

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Saturn Flushmount by Lithonia Lighting $105.48 The Lithonia Saturn Flushmount creates cheerful ambience in a design well-suited to modern and contemporary interiors. The Saturn Flushmount provides abundant, energy-efficient illumination and is suitable for residential and light commercial applications. Lithonia Lighting, headquartered in Conyers, Georgia, specializes in designing and manufacturing superior quality, energy-efficient lighting for indoor and outdoor uses. The Lithonia Saturn Flushmount is available with the following: Included Features: Milk White Acrylic diffuser.Steel housing. Brushed Nickel finish. Mounting hardware. 2 year guarantee against mechanical defects in manufacture. Energy Star qualified. C-UL Listed for damp locations.Options: Size: Large or Small.Lighting: Large option utilizes two 26 Watt 120 Volt Double Twin Tube Compact Fluorescent lamps with Standard Electronic Ballasts (included). Small option utilizes one 26 Watt 120 Volt Compact Quad Tube (included). The Saturn features 10,000 hours average life of lamp, light output up to (2) 60 Watt Incandescent lamps, and annual energy/bulb replacement savings up to $100. Shipping: This item usually ships in five business days. Dimensions: Large: Diameter 16 in., Height 3.25 in. Small: Diameter 13 in., Height 3.125 in.

Saturn Path Light by Hinkley Lighting $135 The Hinkley Lighting Saturn Path Light offers versatile, contemporary styling--a beautiful addition to today's outdoor living spaces. With its low level circular beam, this area light is ideal for highlighting walkways, garden paths, shrubs and flower beds. Cleveland-based Hinkley Lighting is driven by a passion to combine design and function to create exceptional lighting solutions. Family-owned Hinkley began as a traditional lantern company in 1922, and, still today, they produce top quality outdoor lighting. Hinkley Lighting has also expanded to include a full range of interior lighting solutions, including chandeliers, sconces, pendants and vanity lights. The Hinkley Lighting Saturn Path Light is available with the following: Details:One cylinder-shaped, glass shadeMetal body UL Listed for wet locationsETL ListedOptions:Finish and Shade: Metro Bronze with Etched Opal, or Stainless Steel with Frosted.Lighting: One 18 Watt 12 Volt Low-voltage Type T5wedge base Halogen lamp (included). Shipping: This item usually ships within 7 days. Dimensions: Fixture: Diameter 4.5 In., Height 22 In.

Saturn in Ultraviolet Light $19.99 Saturn in Ultraviolet Light - Photographic Print

Saturn Flushmount by Sonneman $180 The lighting and style of the Sonneman Saturn Flushmount is truly out of this world. Its shade is a smooth disc of White Opal Frosted glass, which diffuses rich, even light and adds a pleasingly soft element to modern decor. This shade is complemented by a simple metal canopy available in a variety of finishes. Sonneman A Way of Light is the namesake of founder and lighting designer Robert Sonneman. It was formed to create contemporary lighting that best exemplifies today's cosmopolitan American style. Sonneman Lighting fixtures are elegant and refined, decidedly modern yet clearly influenced by classic 20th century period styles. The Sonneman Saturn Flushmount is available with the following: Details:White Opal Frosted glass shadeMetal canopy and shade holderUL Listed Options:Finish: Polished Nickel, Satin Black, or Satin Nickel.Lighting: Two 60 Watt 120 Volt Type A19 Medium Base Incandescent lamps (not included). Shipping: This item usually ships within 3 to 5 business days. Dimensions: Fixture: Height 4.5 In. Shade: Diameter 14 In., Height 2.5 In. Ceiling Canopy: Diameter 8 In.

Saturn Flushmount by Oggetti Luce $290 The Oggetti Luce Saturn Flushmount shows its true colors, featuring glass that is cased in multiple thin layers and then ground into various shapes that allow the inner light to glow through. Available in several glass colors. Made in Slovenia. Comprised of several lighting collections primarily from Italy, Oggetti Luce markets exclusive, one-of-a-kind glass, bone and resin pieces that have been individually hand-formed and mouth-blown by skilled artisans. Each Oggetti Luce fixture reflects the quality and craftsmanship of centuries-old glass blowing or mosaic tradition, and most pieces are signed by the artist. The Oggetti Luce Saturn Flushmount is available with the following: Details:Handmade glass shadeMetal supportsRound ceiling canopySatin Nickel finishUL ListedMade in SloveniaOptions:Shade: Black and Orange, Black and White, Mocha and White, Sand, or White and Clear.Please Note: Oggetti Luce shades are all handmade. There will always be variations, sometimes in size and often in color. This is typical of a handmade product and contributes to its beauty. Lighting: Three 60 Watt 110 Volt E26 Base Incandescent lamps (not included). Shipping: This item usually ships within 3-5 business days. Dimensions: Fixture: Height 5.75 In., Diameter 13.25 In.

Saturn Semi-flushmount by Lithonia Lighting $105.48 The Lithonia Saturn Semi-flushmount creates cheerful ambience in a design well-suited to modern and contemporary interiors. The Saturn Semi-flushmount provides abundant, energy-efficient illumination and is suitable for residential and light commercial applications. Lithonia Lighting, headquartered in Conyers, Georgia, specializes in designing and manufacturing superior quality, energy-efficient lighting for indoor and outdoor uses. The Lithonia Saturn Semi-flushmount is available with the following: Included Features: Milk White Acrylic diffuser. Brushed Nickel finish.Decorative Steel rings.Canopy and mounting rods.Non-dimmable. 2 year guarantee against mechanical defects in manufacture. Energy Star qualified. C-UL Listed for damp locations.Options: Size: Large or Small.Lighting: Large option utilizes two 26 Watt 120 Volt Double Twin Tube Compact Fluorescent lamps with Standard Electronic Ballasts (included). Small option utilizes one 26 Watt 120 Volt Compact Quad Tube (included). The Saturn features 10,000 hours average life of lamp, light output up to (2) 60 Watt Incandescent lamps, and annual energy/bulb replacement savings up to $100. Shipping: This item usually ships in five business days. Dimensions: Large: Diameter 16.5 in., Height 8.625 in. Small: Diameter 13 in., Height 8.375 in.

Saturn Chandelier by Dolan Designs $525 Simply chic, the Dolan Designs Saturn Chandelier pairs classic 1930s Art Deco with today's need for practical lighting. Offering a combination of 5 Glacier glass shades for indirect lighting and one central downlight, this chandelier is at once fashionable and functional. An attractive option for the dining room or foyer. Since 1993, Dolan Designs has been designing and producing distinctive transitional lighting and updated interpretations of traditional lighting styles. Based in Portland, Oregon, Dolan Designs believes that a beautiful fixture is the combination of perfect balance, proportion, fit and finish. The Dolan Designs Saturn Chandelier is available with the following: Details:Glacier glass shadesBolivian finishCeiling canopy6' of chainUL ListedLighting: Five 100 Watt 120 Volt Medium Base Incandescent lamps (not included) and one 50 Watt 120 Volt Par 20 Halogen lamp (not included). Shipping: This item usually ships within two business days. Dimensions: Ceiling Canopy: Diameter 5 In., Height .75 In. Fixture: Height 24.75 In., Diameter 26 In. Chain: Length 6 Ft. Suspension: Overall Length Adjustable to 96.75 In.

Saturn Flushmount by Access Lighting $86.4 The Access Lighting Saturn Flushmount provides lighting and style that's out of this world. A bowl of soft Frosted glass diffuses a warm, welcoming glow, orbited by the three rings of the frame, which is finished in a cool and complementary Brushed Steel. Part of the Access Lighting Celestial collection. Available in three sizes. Access Lighting, a California company, provides practical, beautiful, and affordable time-tested classics and energy efficient lighting. Exclusive designs in contemporary and traditional styles for indoors and outdoors are gathered from around the world. The Access Lighting Saturn Flushmount is available with the following: Details:Bowl-shaped Frosted glass shadeMetal frameBrushed Steel finishETL Listed for damp locationsOptions:Size: Large, Medium, or Small.Lighting:Large option utilizes one 150 Watt 120 Volt Type T3 Halogen lamp (included).Medium option utilizes one 150 Watt 120 Volt Type T3 Halogen lamp (included).Small option utilizes one 75 Watt 120 Volt Type T3 Halogen lamp (included).Shipping: This item usually ships within 2 days. Dimensions: Large Fixture: Diameter 19 In., Height 5.5 In. Medium Fixture: Diameter 14.5 In., Height 5.5 In. Small Fixture: Height 4.5 In., Diameter 9.5 In.

Saturn Semi-Flushmount by Dolan Designs $191 Elegance pairs with stylized Art Deco fashion in the Dolan Designs Saturn Semi-Flushmount. Featuring a crisp combination of a dark Bolivian finish and a Glacier glass shade, the bold design of this ceiling fixture will add defining personality to kitchens and living rooms. Complement with other Art Deco pieces from the Saturn Collection. Since 1993, Dolan Designs has been designing and producing distinctive transitional lighting and updated interpretations of traditional lighting styles. Based in Portland, Oregon, Dolan Designs believes that a beautiful fixture is the combination of perfect balance, proportion, fit and finish. The Dolan Designs Saturn Semi-Flushmount is available with the following: Details:Glacier glass shadeBolivian finishCeiling canopyUL ListedLighting: Three 100 Watt 120 Volt Medium Base Incandescent lamps (not included). Shipping: This item usually ships within two business days. Dimensions: Ceiling Canopy: Diameter 5 In., Height 1.25 In. Fixture: Height 9.5 In., Diameter 16 In.

Saturn Mini Pendant by Dolan Designs $113 Inspired by 1930s flapper fashion, the Dolan Designs Saturn Mini Pendant brings Art Deco lighting to the home. Featuring a handsome Bolivian finish contrasted with Glacier glass, this pendant is a fashionably conscious fixture that will characterize a kitchen or dining room. Use in combination with other Saturn fixtures for a defining look. Since 1993, Dolan Designs has been designing and producing distinctive transitional lighting and updated interpretations of traditional lighting styles. Based in Portland, Oregon, Dolan Designs believes that a beautiful fixture is the combination of perfect balance, proportion, fit and finish. The Dolan Designs Saturn Mini Pendant is available with the following: Details:Glacier glass shadeBolivian finishCeiling canopyOne 6" and three 12" stemsUL ListedLighting: One 100 Watt 120 Volt Medium Base Incandescent lamp (not included). Shipping: This item usually ships within two business days. Dimensions: Fixture: Diameter 6.5 In., Overall Height Adjustable from 16.75 In. to 52.75 In. Ceiling Canopy: Height 1.25 In., Diameter 5 In.

Saturn Bowl Pendant by Dolan Designs $287 Step it up with jazz-aged fashion by featuring the Art Deco inspired Dolan Designs Saturn Bowl Pendant. Available in two sizes, this pendant adds personality to rooms grand or intimate. A stunning fixture for any 1930s upscale design motif, this pendant can be complemented by a wide variety of items from the Dolan Designs Saturn Collection. Since 1993, Dolan Designs has been designing and producing distinctive transitional lighting and updated interpretations of traditional lighting styles. Based in Portland, Oregon, Dolan Designs believes that a beautiful fixture is the combination of perfect balance, proportion, fit and finish. The Dolan Designs Saturn Bowl Pendant is available with the following: Details:Glacier glass shadeBolivian finishCeiling canopy6' of chainUL ListedOptions:Size: Large, or Small.Lighting:Large option utilizes four 100 Watt 120 Volt Medium Base Incandescent lamps (not included).Small option utilizes three 100 Watt 120 Volt Medium Base Incandescent lamps (not included).Shipping: This item usually ships within two business days. Dimensions: Large Fixture: Overall Length Adjustable to 99.5 In., Height 27.5 In., Diameter 25 In. Small Fixture: Overall Length Adjustable to 92 In., Diameter 16 In., Height 20 In. Ceiling Canopy: Diameter 5 In., Height .75 In. Chain: Length 6 Ft.

Saturn Table Lamp by Oggetti Luce $356 The Oggetti Luce Saturn Table Lamp fuses simplicity with elegance to create a stunning fixture that adds a layer of soothing artistry to the soft contemporary space. Mouth-blown in Slovenia, this table lamp is also hand-ground to reveal the lamp's multi-layered glass. Comprised of several lighting collections primarily from Italy, Oggetti Luce markets exclusive, one-of-a-kind glass, bone and resin pieces that have been individually hand-formed and mouth-blown by skilled artisans. Each Oggetti Luce fixture reflects the quality and craftsmanship of centuries-old glass blowing or mosaic tradition, and most pieces are signed by the artist. The Oggetti Luce Saturn Table Lamp is available with the following: Details:Mouth-blown and hand-ground glass shadeMetal baseSatin Nickel finishDimmer switch on baseUL ListedMade in SloveniaOptions:Shade: Black and Orange, Black and White, Mocha and White, or White and Clear.Please Note: Oggetti Luce shades are all handmade. There will always be variations, sometimes in size and often in color. This is typical of a handmade product and contributes to its beauty. Lighting: Three 60 Watt 110 Volt E26 Base Incandescent lamps (not included). Shipping: This item usually ships within 3-5 business days. Dimensions: Fixture: Height 19 In., Diameter 13.25 In.

Saturn Outdoor Pendant by Hinkley Lighting $439 Versatile, clean-lined styling that's an ideal enhancement for today's outdoor living spaces. The Hinkley Lighting Saturn Outdoor Pendant, at 10" wide, features a solid brass body and etched opal glass shade. Great for porches, covered patios and outdoor dining areas. Complements the other lights in the Hinkley Saturn outdoor collection. Cleveland-based Hinkley Lighting is driven by a passion to combine design and function to create exceptional lighting solutions. Family-owned Hinkley began as a traditional lantern company in 1922, and, still today, they produce top quality outdoor lighting. Hinkley Lighting has also expanded to include a full range of interior lighting solutions, including chandeliers, sconces, pendants and vanity lights. The Hinkley Lighting Saturn Outdoor Pendant is available with the following: Details:Cased Opal-Etched glass shadeSolid brass bodyCeiling canopy5' chain (additional chain length available, please call customer service for information)Energy Efficient and ENERGY STAR options availableUL Listed for damp locations. Install indoors or in protected, fully covered outdoor locations. Using UL Listings to help select the right product for your space.Options:Finish: Metro Bronze, or Stainless Steel.Lamping: Energy Star, Fluorescent, or Incandescent.Lighting:Energy Star (EST) option utilizes one 26 Watt 120 Volt Title 24 compliant self-ballasted GU24 Compact Fluorescent lamp and photocell (included).Fluorescent (ES) option utilizes one 26 Watt 120 Volt Title 24 compliant self-ballasted Compact Fluorescent lamp (included).Incandescent option utilizes one 100 Watt 120 Volt Medium Base Incandescent lamp (not included).Shipping: This item usually ships within 7 days. Dimensions: Fixture: Width 10 In., Height 21.25 In. Ceiling Canopy: Diameter 5 In. Suspension: Overall Length Adjustable from 21.25 In. to 81.25 In.

Side Marker Light Assembly $15.99 Side Marker Light Assembly;