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China's ceramic industry booming in several directions for future

Chinese ceramics to today, from the number and size point of view, has ranks first in the world. However, big but not strong Chinese ceramics, from exports, the brand, quality and so on, our country can at best be considered a second-rate country. To improve the status of China's ceramic industry in the world, based on the bigger and stronger, the key is to vigorously promote the strategic restructuring, adjusting the organizational structure and improve the production of scale, intensification and production concentration in accordance with its new industrialization requirements, development of circular economy, strengthen technological innovation, promote the optimization and upgrading of product structure, develop an international brand, to expand exports.

Scale of operation in the development of intensive restructuring of the way to go

Group, scale is the basic situation of the modern enterprise. In the sea of international competition, only large fleet can really play out. Most of China's ceramic industry enterprise belonging to the general middle and low product mix, labor-intensive small and complete the technical architecture and organizational structure, there is also fragmented, disorderly competition, economic strength and international competitiveness are poor. Recent years, structural adjustment in China's ceramic industry have done a lot of work, so that industry concentration and market competitiveness has been greatly improved, turning to the scale of operation, but has not formed an absolute scale advantage. Face the challenge of economic globalization, as long as we accelerate the pace of integration and reorganization, can be more of a response to the strength of the impact of foreign ceramic products. Domestic enterprises should be market-Orientation, Clear competitive strategy, identify the advantages, to improve competitiveness and to avoid duplication and eliminate backward production capacity combined to break the old forms of organization and regional boundaries, accelerate structural readjustment, consciously in the market survival of the fittest foster competition by large enterprise groups, the dominant factor of production enterprises, brand-name products and outstanding operational experts focused; completely change the ceramic industry, there is a "small but complete, a small and scattered" of the state. Competitive enterprises to enhance the expansion of consciousness, dare to property rights as the link to brand as a leader, recruiting, merger and absorption of business, growing their own. Disadvantaged enterprises to emancipate the mind, select the right location, adapt to the changing market, and strive to make their own virtuous cycle. In short, through structural adjustment, to expand the scale, increase efficiency, competitiveness enhancement.

Promote technological progress and innovation taking technical innovation,

Technological Progress and Innovation is the soul, can maintain technological leadership in the international market competition, enterprise key factors in winning. China's ceramic industry and foreign competition with the disadvantage is that not enough scientific and technological content. In recent years, domestic ceramics industry has actively promote the adoption of advanced technology, to have mastered a number of major technical equipment and complete sets of equipment, core technology, the main level of product technology and the world advanced level more and more shortened, but most companies Gongyi technology is still relatively backward, and the resulting low utilization of enterprise resources, low labor productivity, poor product quality, Paomaodilou is widespread and urgent need to upgrade product quality and technical level, the development of superior products. To this end the domestic ceramic industry to continue to aim at hi-tech, high starting point, high standard to construction companies in the technology development strategy, not only attach importance to science and technology awareness, science and technology talent to attract attention, but also from reality, aiming at international advanced level to Building your own research and development strategy of institutions, mechanisms Establish Enterprise Technology Innovation, Jian Chi to technological innovation as a core competence careful cultivation, science and technology Yanfa as backing, targeting domestic and international market demand, and constantly update their equipment and innovative products, enhance technological innovation.

Foster well-known brand to go the road of brand management

To seize and divide up the market brand has become a market economy is one clear trend. Brand name represents the credibility of enterprises and their products, with brand-name on the ownership market. Quite a few ceramic companies trademark brand awareness has not yet set up, pay no attention to trademark research and brand strategy to adapt to the famous brand, brand protection inadequate understanding of the urgency, especially the lack of creative ambition of the international well-known trademark. Directly after the entry into WTO the face of global market opportunities and challenges, Chinese enterprises should have a trademark sense of urgency, take the brand development path, from the management level, service levels, product quality, product promotion, quality, culture etc. improve the enterprise's overall quality, well-creating famous brand, and strive to create a batch of internationally competitive enterprises and products. Implementation of the recycling economy road of new industrialization.

The development trend of the world's ceramic technology is energy conservation, recycling, environmental protection center, to achieve cleaner production and efficient intensive production, while ensuring product quality while enhancing ecological ceramic technology research and development, to gradually reduce the natural resources and natural energy consumption, increased recycling of resources utilization, minimize pollution and maximize energy efficiency, utilizing waste, to achieve full compatibility with the ecological environment, harmonious co-existence. While the rich resources of our ceramic, but ceramic industry is a resource consumption and energy-hungry industries, if we revel in the current resources, in accordance with the current technology level and the development of ceramics demand will inevitably face resources, energy and environmental issues challenge. Therefore the implementation of energy saving, clean production, the implementation of circular economy and sustainable development, build a conservation-based industries is a priority. Domestic enterprises in accordance with the requirements of new industrialization in order to improve resource use as the core, energy saving and development of recycling economy, further change the growth mode, make full use of resources, minimizing energy consumption, reduce emissions , satisfaction and social development of the ecological requirements of resources, environment, industry, business, technology, optimization and rational distribution of efforts to build resource-saving ceramic industry groups, industry chain, out of an Innovation for strong, fast, good benefits , stamina sufficient, sustainable development road of new industrialization.

Actively expand the export of export-oriented development path walk

Chinese ceramics market is a buyer's market, is the oversupply of the market, if we only compete in this market up, living space will be limited. And China's accession to WTO, the ceramic industry is also integrated into the global economic integration, it is impossible within the framework of a region still in a perfect competitive ceramic industry, and only out to participate in global competition, along with international and domestic markets grasp in order to gain new and greater development. This requires the domestic ceramics enterprises should establish a sense of urgency, to strengthen management of foreign trade, actively implement the "going out, open" strategy, global competition, and create greater benefits for the enterprise. On the other hand, the further expansion of international joint ventures, increasing import, absorb advanced technology and product development efforts, out of a competition and cooperation with multinational companies to survive in the path. On the other hand, we should change the traditional marketing concept, hard to learn the modern information age marketing, to master new marketing tool, an international marketing network and sales service system, and actively foster international trade professionals in order to maximize the development the principle of market sales strategies, increase efforts to develop international markets, and actively expand exports, and capture the international market, exporting countries to achieve the goal, through exports, so that our ceramic industry in the world, should occupy the seats.
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